My Goal - 'Impacting 1 founder/day'
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https://about.me/milikataria
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https://about.me/milikataria
#marketingmuse #marketingstrategy #consultant #strategy #brandingstrategy #consultingservices #pandorasbox
BRANDING SIMPLIFIED # 09
https://about.me/milikataria
#marketingmuse #marketingstrategy #consultant #strategy #brandingstrategy #consultingservices #pandorasbox
Passion is the biggest driving force in anyone’s
life. It is said that a life without passion is a life ill-lived! We have seen
many people rise to fame as they had the passion that drove them to excellence,
on the flip side an ill-directed passion has led people to their own demise.
Well, to understand passion it is very important
to understand the exact definition of passion: ‘Passion is any powerful or
compelling emotion or feeling’ In our lives, we would have at minimum once
witnessed passion for something, someone which would have led us to excel in
that discovery. The fulfilment one gets when their passion is rewarded with an
equally positive result is exhilarating.
The formula for passion in simple words is:
When you ‘Believe’ in something and then you ‘Research’ about that belief it
results in creating ‘Passion’ to drive you to ‘Excellence’
BELIEF
+ RESEARCH = PASSION
What happens when
passion goes out of hand?
It becomes an OBSESSION
– fights, conflicts, lawsuits, murders, losses in business, all happen because
one believes in something or somebody and that thing or person does not fulfil
its purpose of taking our passion in the correct direction. Day in day out we see
instances of misled or misdirected passion. These instances bring us to one
question – How does the person who is in the throes of passion get to
understand or know when to stop or take a step back, or in business terms ‘when
to pull the plug?’ You have to view the situation from a third-person
perspective, look at it neutrally without attaching any emotions or personal
feelings in it. It is very difficult to be able to do that, but there is no
better solution than this.
What are industry cases
of passion?
We have such brilliant
examples of individuals with well-guided passion; these legends have surely
shown the right way we can channel our passion into positivity without it
driving us to the edge of darkness, solitude, negativity or loss.
Lata Mangeshkar – her
passion for music has won her loads and loads of accolades, awards and even now
at the age of 90 years, she has not yet hung up her sandals!
We have actors like
Amitabh Bachchan, (everybody in India knows this legend’s story) who was
rejected by All India Radio for his voice quality and also from movies for
being very lanky until he persisted with passion and cracked his first movie
‘Saat Hindustani’ in 1969.
Adolf Hitler – he does
not need any introduction, he is the perfect example of self-obsessed,
misdirected passion which he pursued until the very end of his life.
What are the drivers of passion?
Belief, research, conviction, focus, commitment and
curiosity.
Difference between DRIVE
& PASSION – Drive is like zeal, and passion is what
comes from your inner core belief system. Without your passion to show you the
way, you will not know what you will drive towards. It is like, drive is the
vehicle that will take you towards your goal and passion is the fuel you need
to keep the vehicle running.
DETERMINATION v/s
PASSION – Determination is the perseverance to
complete a task whether you like it or not, passion is more deep-rooted, it is
what motivates one to complete a task.
THE ROLE OF AMBITION – Success of all types
begins with passion. Passion originates from the simple love of doing
something, whereas ambition drives your passion towards the destinations you
aspire to reach. Ambition transforms your passion from a thought to a thing. It
moves your passion from your heart and transmutes it into the determination to
follow through on the actions which must be performed to produce the results
you are aiming for. The stronger your passion for something, the more intense
your ambition. You must, with tremendous conviction, love what you do. With
deep passion backed by ambition, the impossible becomes possible.
“Passion will move men beyond themselves, beyond
their shortcomings, beyond their failures” – Joseph Campbell
Passion is something you
don’t get in your genes, you don’t inherit; you have to show your commitment
towards this cuckoo bird called passion, or else it will lay its eggs in
someone else’s nest.
Our future generation – GenZ’s, have a different understanding of Passion in this Renewed Society. These youngsters have got everything that we could only dream of; be it job options, study options, career options, global exposure and many such privileges (it’s not that they got it easy, but they are spoilt for choices)! I believe we will now see many passion seekers more persistently chasing their passions, and creating an impact like never before.
Let’s play a simple guessing game…
Think of a social media channel when I talk about the following:
I am sure that the majority of you have given
the standard answers that we have seen over the years, Facebook, LinkedIn,
Instagram and Twitter respectively. Having said that, I would like to emphasize
that these channels have put in a lot of efforts to break this stereotype and
try to provide users with more clarity of usage from their end.
Those who have been using LinkedIn for quite
some years have seen the subtle way LinkedIn has built a very
professional-looking, content-based, thought-provoking network of professionals,
posts and followers who would like to stay up-to-date within their professional
network. Just until some years back posting a personal picture of yourself with
friends was looked down upon, unprofessional too if it was posted on LinkedIn.
So now why the sudden shift of focus?
Well, the answer to this is pretty simple!
Facebook is losing its charm! – There is so much
paid noise there that you can lose all hope of being heard by making organic
noise. The basic purpose of keeping a Facebook account was so that we could
socialize, meet like-minded people, some long lost friends, extended families
etc., and be able to keep this side of our life for only those it is meant for.
What we find is that we are signing up for more promotional content, more noise,
more unwanted, targeted and re-targeted advertisements.
With LinkedIn it was a totally different ball
game, it is used more for professional networking and to share our professional
purview and to read some great articles as and when we need them. LinkedIn
primarily has been unpolluted with a meaningless pursuit of the perfect family
pictures or the perfect holiday etc.
Pinterest and Instagram are some other social
media accounts which have seen a sudden spurt of usage due to people finding
alternatives for Facebook.
LinkedIn has also seen an upward usage trend and
activities as they are being considered as an alternative to Facebook. Having
said that, I would like to bring in another set of challenges that LinkedIn
will soon start experiencing if this trend is not curtailed in its womb.
LinkedIn users are used to some kind of decorum that goes with the territory
and its associated professionalism, having said that, with the lockdown already
blurring the dividing lines between work and home, there is already a lot of
pressure on us to keep these areas away from each other. We will soon start
losing all sanity on LinkedIn if we start seeing people posting their personal,
family-related activities here. LinkedIn handles will become a one-up games’
ground for individuals and families trying to post something grander in their
life events and so on.
The damage probably will not stop there, it might go further as below:
In this renewed society where we are seeing a
renewed vigour in which people are using social media channels to stay
connected, and consuming information, we should spend some time sorting our
connects on LinkedIn and see how can we still keep it as a professional network
and not let it become the family & friends network; or for that matter an
unsolicited advertising channel that has seen Facebook’s downfall!
@mili kataria
@mili kataria
This work from home the stage is not going to go away so easily, it has already had far decrementing effects on our work-life balance than having positive ones. (Many people might differ here, but it is for the majority of people who are still feeling overwhelmed with the work from home concept)
When the lockdown started, everyone was elated, we thought staying at home and working will be the perfect way to spend more time with our precious family members, finish some long-drawn projects that never saw the light of the day as we were so busy with our office work.
But come May, June and now even after we have stepped into August, we find ourselves riled up into the quick-sand called Work from Home. The long hours, no break time, no demarcation of leaving office and coming back home, sleeping patterns taking a hit, these are just a very small trailer of things yet to come (if not addressed effectively).
Now that it has been established that a lot of organizations have approved that a majority of their staff to work from home, we can easily estimate on the minimum side, that around 40-50% of office going workforce will be tucked in their homely abode until December 2020, and if things move the way they are moving, until further notice. Additionally, most organizations are looking at cutting down on the real estate expenditure to avoid paying rentals on their leased offices. Hence, for those employees who have been enabled to work at home, probably might not return to the office until very necessary.
Let’s look at how WFH has caused a change in our daily routines and led to the majority of us feeling burnt-out:
So are you feeling
burnt-out? Well looking at the above list, anyone will be!
The trick lies in saying NO at the right time when you are
right at the edge of saying YES!
We have instances where one would have felt like going that step ahead and would have said a ‘Yes’, just because they were unable to say ‘No’. It can be an instance in the office, or even for that matter at home, where your supervisor or family member asks you to complete a task. If you feel that the work can wait to see the next day’s light, please say ‘No’. You must understand this WFH situation will not go away tomorrow or day after, it is here to stay. If you burn-out, you will not be of any use to anyone, even for that matter, to yourself.
We all are worried about these times in the job market, where the employer holds an upper hand in keeping you or firing you. But believe me, when I say employers do not make irrational decisions, they know when an employee is genuinely trying to provide the best to the organization while pushing back at times to balance his\her work life.
In the WFH scenario, it has become imperative that you compartmentalize and prioritize your work to achieve the committed quality and timelines. Below are some basic guidelines you can follow to avoid burning out in the process of balancing office and home commitments:
As we all step into a #RenewedSociety which will see the emergence of Renewed Purpose, Renewed Focus, Renewed Vision, Renewed Bonds, and Renewed Urgency, we will also need to work harder. The trick is to strike the balance, and not burn out in the process.
The ball is now in your court… hit it or leave it, it is entirely up to you! But don’t quit the game…
Credits: Burnout Image courtesy https://pixabay.com/ by Gerd Altmann
@mili kataria
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